How to Get Approved for SHE Media in 2026

What is SHE Media?

SHE Media (formerly known as SheKnows Media) is an advertising network and digital media company focused on lifestyle content that resonates with female audiences. They operate one of the largest communities of women-focused content creators, reaching over 80 million unique visitors monthly across their partner network.

What distinguishes SHE Media from general-purpose ad networks is their niche specialization. They work exclusively with advertisers who want to reach female consumers in categories like parenting, food, health and wellness, home decor, fashion, beauty, personal finance, and career topics. This advertiser focus means higher CPMs for publishers whose content aligns with these verticals.

SHE Media evaluates applications on a case-by-case basis, considering not just traffic volume but also brand voice, storytelling quality, and audience alignment. They have been known to accept publishers with slightly lower traffic if the content quality and niche fit are exceptionally strong. This subjective evaluation process means your editorial voice and unique perspective matter as much as your analytics numbers.

SHE Media Requirements in 2026

SHE Media's requirements blend quantitative metrics with qualitative editorial evaluation:

• 20,000 pageviews per month — This is the baseline recommendation, though SHE Media may accept lower-traffic sites with exceptional content quality and niche fit.
• Lifestyle content focus — Content should align with lifestyle, parenting, food, wellness, fashion, beauty, home, or similar verticals that resonate with their advertiser base.
• Quality storytelling — SHE Media values unique perspectives, authentic voices, and high-quality writing. They look for publishers who bring something distinctive to their topic area.
• Professional site design — Clean, modern design that creates a positive user experience and provides a brand-safe environment for premium advertisers.
• Original content — All content must be original and written from a personal or expert perspective. Aggregated or scraped content will not be accepted.
• Active publishing — Regular content publication demonstrating ongoing commitment to your site and audience.
• Review timeline — Approval typically takes 2 to 4 weeks due to the editorial evaluation component.

Step-by-Step Application Guide

Step 1: Prepare Your Website

Focus on establishing a strong editorial identity before applying. SHE Media cares about your voice and perspective, so make sure your About page tells your story compellingly. Explain who you are, what motivates your content, and what unique perspective you bring to your niche. Personal branding matters significantly in their evaluation.

Curate your best content and make sure it is prominently featured on your homepage. Have at least 25 to 30 high-quality articles that showcase your writing style, expertise, and editorial range. Each article should feel like it was written by someone passionate about the topic, not assembled to fill a content calendar.

Invest in professional photography and visuals. Lifestyle content is inherently visual, and SHE Media's advertisers expect their ads to appear alongside attractive, well-produced content. Original photos are ideal, but well-curated stock photography with consistent styling also works.

Step 2: Meet Traffic Requirements

Build toward the 20,000 monthly pageview threshold through organic channels. Pinterest is particularly valuable for SHE Media applicants since it drives significant traffic in lifestyle niches and demonstrates audience engagement with visual content. Instagram and Facebook are also strong social channels for lifestyle publishers.

Focus on content that resonates with female audiences in the 25 to 54 age demographic. This is SHE Media's core advertiser target, and having a high concentration of this audience in your analytics strengthens your application significantly.

Step 3: Technical Setup

Install Google Analytics 4 to track your traffic and audience demographics. SHE Media will want to see your pageview counts, audience demographics, and traffic sources. Having clean, well-organized analytics data demonstrates professionalism and makes their review faster.

Ensure your site is fully responsive and looks great on mobile. A significant portion of lifestyle content is consumed on mobile devices, and SHE Media's ad placements are optimized for mobile-first reading. Test your site on multiple phone sizes to ensure a smooth experience.

Create or update your media kit if you have one. While not required, a professional media kit that outlines your audience demographics, traffic stats, and content focus shows SHE Media you understand the publishing business and take your site seriously.

Step 4: Submit Your Application

Visit shemedia.com/partners and complete the publisher application. You will need to describe your content focus, share your traffic statistics, and explain what makes your site unique. Take time with the editorial questions — SHE Media reads these carefully and your responses influence their decision.

Include links to your best articles in the application. Choose pieces that showcase your strongest writing, most unique perspectives, and best visual presentation. These samples will be the first content their editorial team reviews.

Step 5: What to Expect During Review

SHE Media's review process takes 2 to 4 weeks because it includes editorial evaluation alongside standard metrics review. Their team reads your content, evaluates your brand voice, and assesses whether your audience aligns with their advertiser base. This personal review is why their approval timeline is longer than most networks.

You may receive feedback or questions during the review. SHE Media's publisher relations team is known for being communicative, so respond to any outreach promptly and thoughtfully. They may suggest content direction adjustments or technical changes before approving your application.

Common Rejection Reasons

• Misaligned content niche — Sites that do not fit into lifestyle, parenting, wellness, food, fashion, or related verticals. SHE Media is niche-specific by design.
• Generic or impersonal voice — Content that reads like generic SEO articles without a distinctive personal perspective or authentic voice.
• Insufficient content quality — Poorly written articles, low-quality images, or content that does not meet editorial publishing standards.
• Low traffic volume — Not meeting the 20,000 monthly pageview recommendation, especially if content quality does not compensate for lower numbers.
• Dated or unmaintained site — Sites that have not published new content in months or have a design that feels outdated.
• Poor mobile experience — Sites that do not display well on mobile devices or have a frustrating mobile navigation experience.

Tips to Improve Your Chances

• Develop a distinctive voice — Write from your personal experience and perspective. SHE Media values authenticity over SEO-optimized content that could have been written by anyone.
• Invest in visual quality — Use high-quality images consistently. Consider a custom photography style that becomes part of your brand identity.
• Build a Pinterest presence — Pinterest drives massive traffic for lifestyle content and shows SHE Media you understand where their target audience spends time.
• Show community engagement — Active comments sections, social media engagement, and email newsletter subscribers demonstrate a real audience connection.
• Align with trending lifestyle topics — Cover topics that SHE Media's advertisers care about: seasonal content, product recommendations, wellness trends, and family life.
• Create a cohesive brand — Consistent logo, color palette, typography, and visual style across your site and social channels shows professionalism.

What to Do If You're Rejected

SHE Media rejections often come with constructive feedback about content alignment or quality improvements needed. Take their specific suggestions seriously since they indicate exactly what their editorial team wants to see.

If the rejection is about niche fit, consider whether your content strategy can shift more toward lifestyle topics without losing your authenticity. Sometimes a slight content pivot or adding a lifestyle section can make the difference. If your content simply does not align with their focus, explore alternative networks like Mediavine or Raptive that serve broader content categories.

For quality-related rejections, spend 2 to 3 months elevating your content production. Write more detailed articles, improve your photography, and refine your editorial voice. When you reapply, highlight the specific improvements that address their original feedback.

Check Your Readiness with AdGateScore

Want to see if your lifestyle site is ready for SHE Media? Run a free AdGateScore scan to evaluate your content quality, traffic signals, and overall site readiness. Our tool assesses the factors that matter for SHE Media approval and gives you actionable recommendations to improve your chances. Get your free readiness score at adgatescore.com.