Every check, explained

Overall Lighthouse performance score from Google PageSpeed Insights. Networks like Mediavine require 40+ for mobile.

Measures how fast the main content loads. Should be under 2.5 seconds for a good score.

Measures visual stability — how much content shifts while loading. Should be under 0.1.

Measures responsiveness to user interactions. Should be under 200ms.

Server response time. Under 800ms is good; under 200ms is great.

When the first piece of content renders. Under 1.8s is the target.

Total time the main thread is blocked, preventing user interaction. Under 200ms is the goal.

How quickly content is visually displayed during page load.

Checks for next-gen formats (WebP/AVIF), proper sizing, lazy loading, and compression.

Detects CSS and JavaScript that block the initial page render.

Verifies responsive design, tap target sizes (48px+), and viewport configuration.

Real-world Chrome User Experience Report data showing how actual visitors experience your site.

Measures content depth per page. Most premium networks expect 300+ words minimum, with 1,000+ preferred.

Checks for a single, descriptive H1 heading on each page — critical for SEO and content structure.

Verifies proper heading hierarchy (H1 → H2 → H3) without skipping levels.

Estimates content uniqueness. Networks reject sites with thin, duplicated, or AI-generated filler content.

Checks for About and Contact pages — fundamental trust signals for ad network reviewers.

Detects author information via meta tags, byline classes, and JSON-LD author markup.

Checks for visible dates using <time> elements, meta tags, and structured data.

Looks for editorial policy, fact-checking, and corrections pages.

Detects testimonials, reviews, trust badges, and 'as seen in' indicators.

Checks for credentials, certifications, and expertise mentions in content.

Measures the average number of ad slots per page. Too many ads hurt approval chances.

Detects ad units placed before the main content — a common rejection reason.

Checks for back-to-back ad containers without content between them.

Detects fixed-position or sticky ad units that cover content.

Ratio of ad slots to average word count — ensures content dominates the page.

Checks that all content images have descriptive alt text for accessibility and SEO.

Detects publication and modification dates to assess how recently content was updated.

Scans for content categories that violate ad network policies (adult, violence, drugs, etc.).

Verifies presence of a contact page or contact details — required by most networks.

Verifies HTTPS is enabled and the SSL certificate is valid. All networks require this.

Checks for a dedicated privacy policy page — mandatory for every ad network.

Verifies a terms of service page exists. Required by most premium networks.

Validates your ads.txt file for proper formatting and authorized sellers. Required for programmatic ads.

Detects a cookie consent banner for GDPR compliance.

Checks that the consent banner has a visible reject/decline button — GDPR requires it.

Detects third-party scripts and checks if they're deferred until consent is given.

Checks for a 'Do Not Sell My Personal Information' link required for California visitors.

Verifies your privacy policy mentions data collection, retention, and third-party sharing.

Ensures the viewport meta tag is set correctly for responsive design.

Validates your robots.txt file allows search engines and ad crawlers to access your site.

Checks for Content-Security-Policy, X-Frame-Options, Referrer-Policy, and HSTS headers.

Verifies your site returns proper 404 pages instead of soft 404s or broken pages.

HTTP Strict Transport Security — ensures all connections use HTTPS.

Checks for a consistent main navigation menu with sufficient links.

Detects breadcrumbs and BreadcrumbList structured data for hierarchy clarity.

Checks for dropdown/submenu structures that organize content categories.

Identifies pages with no internal links pointing to them.

Checks for in-content links within articles — not just nav/footer links.

Flags generic anchors like 'click here' or 'read more' that hurt SEO.

Checks title tag presence and length (10-70 characters).

Checks meta description presence and length (50-160 characters).

Detects JSON-LD structured data for rich search results.

Checks for og:title, og:description, og:image, and og:url tags.

Verifies every page has a rel=canonical tag to prevent duplicates.

Detects noindex meta tags that prevent search engine indexing.

Checks for hreflang alternate links for multilingual sites.

BFS analysis to find pages buried more than 3 clicks from the homepage.

Verifies an XML sitemap exists and is properly formatted.

Checks for clean, readable URLs without excessive parameters.

Crawls external links to find dead or redirected URLs.

Verifies the HTML lang attribute is set for screen readers and search engines.

Checks for a skip-to-content link for keyboard users.

Ensures a single H1 and no skipped heading levels.

Verifies all form inputs have associated labels or ARIA attributes.

Checks every image for descriptive alt text.

Looks for semantic HTML landmarks like main, nav, header, footer.

Ensures all links and buttons have accessible names.

Checks for positive tabindex values that disrupt natural navigation.

Detects auto-playing video or audio without mute.

Checks data tables for proper header cells and captions.

Detects removed focus outlines without alternative styles.

Heuristic check for known low-contrast color patterns.

Checks for CrUX real-user data — its presence indicates meaningful traffic volume.

Checks for links to at least 3 social media platforms from your site.

Detects rel="me" links and sameAs JSON-LD for cross-platform verification.

Checks for share buttons on content pages to encourage organic distribution.

Verifies og:title, og:image, twitter:title, and twitter:image tags.

Checks for an RSS/Atom feed — signals active publishing and content distribution.

Detects Google Analytics, Plausible, Fathom, Matomo, or Cloudflare Analytics.

Counts pages published in the last 3 months to assess content freshness.

Estimates domain age from copyright year — older sites get favorable review.