Question 1

What AdGateScore do I need for Playwire?

Accepted Answer

You need a minimum AdGateScore of 70 out of 100 to be considered ready for Playwire. This score reflects your site's performance, content quality, policy compliance, site architecture, and traffic signals combined. Scoring above 70 means your site meets the baseline criteria — though higher scores improve your chances of approval.

Question 2

How long does Playwire review take?

Accepted Answer

Playwire typically takes 1–2 weeks review. The actual timeline can vary depending on application volume, the completeness of your site, and whether any additional information is requested during the review process.

Question 3

What are Playwire's traffic requirements?

Accepted Answer

Playwire requires 500,000 pageviews/month. Beyond raw numbers, Playwire also evaluates traffic quality — organic search traffic, geographic distribution, and engagement metrics all factor into their decision.

Question 4

Can I apply to Playwire with a new website?

Accepted Answer

Playwire is a scale-tier network with higher requirements. New websites typically need to build up traffic and content quality before applying. Consider starting with an entry-level network and working your way up as your site grows.

Question 5

What content quality does Playwire expect?

Accepted Answer

Playwire requires a minimum content quality grade of B. This means your site needs original, well-written articles with proper formatting, headings, images, and sufficient depth. Thin content, duplicate articles, or AI-generated content without editing will likely lead to rejection.

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